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Insight Reporting: What is really going on with your email marketing?

In our previous posts about our Insight Reporting we talked about how email marketing should not be measured or analysed purely on a campaign-by-campaign basis but longer term metrics should be used....

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Understanding Email Tagging

When reporting on emails it can be useful to group several emails together to get an overall report for a type of email. For example your Christmas promotions might be made up of several weeks of...

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Fallacy of the Test Plan – Why email marketing test plans are nonsense

Why? It is only after you start testing that you identify what is and what is not worth testing, so trying to identify the things to test 6 months in advance is useless. In my decade of email marketing...

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MVT or A/B Testing: Which to use on your email marketing campaigns

For years marketers have been limited to running A/B tests, but now Maxemail has brought MVT to the email marketing world it and opens up a whole new world of testing opportunities. A/B Testing is not...

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Email Marketing Best Practice for Magento Users

At Emailcenter we have a lot of experience of working with Magento based retailers, helping them move away from the ‘spray and pray’ approach to email marketing to one which is personalised, tailored...

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